42 research outputs found

    ‘I prefer 30°’?: Business strategies for influencing consumer laundry practices to reduce carbon emissions

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    This paper analyses businesses' initiatives to influence consumption carbon emissions in home laundering, principally by persuading consumers to wash clothes at lower temperatures. A number of voluntary business initiatives have sought to change consumer practices, coming from detergent manufacturers, their industry association and retailers. This paper analyses their impact at system level, by assessing the coevolutionary interactions between ‘Supply’, from consumer-facing firms, whose principle business is to sell products to consumers, both manufacturing and retailing, and ‘Demand’ from consumers, whose interactions with the businesses arise from shopping, using and receiving consumer messages from the firms. The research analyses the interactions between the business case drivers for presentation of consumer messages to reduce laundry emissions and the drivers of changes in consumer laundry practices. This enables inductive inference of the causal relationships over time between businesses’ strategies to communicate with consumers and changes in users’ laundry temperatures. The paper concludes that, in spite of considerable efforts and resources, these business initiatives have not resulted in the intended level of change in consumer practice that would deliver significant emissions reductions. Consumption emissions from households are a result of interdependent systems of provision, technologies and infrastructure, so stronger actions by business to influence consumer practices as well as further regulatory drivers are likely to be needed to deliver stricter emission reduction targets. This research contributes to the field of sustainable consumption through bringing together a coevolutionary framework with theories of business model innovation and social practices, in order to analyse whole systems of competing businesses’ strategies in context with technologies, institutions and ecosystems

    Ethical trade in African horticulture : gender, rights and participation

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    Codes of conduct covering employment conditions of southern producers have gained popularity over the past decade. In African horticulture employers now face a plethora of codes coming from supermarkets, importers, exporters and trade associations. Women constitute the majority of workers in African export horticulture. However, men are often in permanent employment, whereas women tend to work in temporary and insecure jobs. This report provides an in-depth assessment of gender and ethical trade in South African fruit, Kenyan flowers and Zambian flowers and vegetables. It examines the gendered needs and rights of workers, as articulated by workers themselves, and how these could best be addressed by codes of conduct. The research paid particular attention to vulnerable groups such as women and seasonal, casual and migrant workers, who typically face a different set of constraints and opportunities in employment. This paper discusses the nature of employment and working conditions found in the subsectors, and the varying perspectives of workers and employers toward these conditions. It summarises key gender issues in employment and outlines how they relate to codes. It explores the benefits of “participatory social auditing” for assessing workplace issues, especially gender issues. It describes the value of a local multi-stakeholder approach to code implementation and the extent to which stakeholders in South Africa, Kenya and Zambia have embraced the process thus far. Finally it identifies policy recommendations for best practice in code implementation
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